John D. Rockefeller consolidated refining operations in Cleveland and ruthlessly drove down the costs of producing usable commodities. His success can thus be attributed to _____.
A)joint ventures
B)tapered integration
C)vertical integration
D)horizontal integration
E)acquisitions

Question

Quizplus · Accepted Answer

John D. Rockefeller's success is attributed to horizontal integration, which involves consolidating many firms in the same business to monopolize a market, as he did with refining operations in Cleveland.

John D Rockefeller Consolidated Refining Operations in Cleveland and Ruthlessly Drove