The practice of using pink ribbons to indicate a company is helping fight breast cancer is called pinkwashing.

Question

Quizplus · Accepted Answer

Pinkwashing refers to the practice of a company or organization promoting pink ribbon products or marketing to show they support breast cancer research or awareness, while their actions or products do not significantly contribute to the cause or, in some cases, might be contradictory to health promotion.

The Practice of Using Pink Ribbons to Indicate a Company