Critical Thinking Questions Case 7-2 Now that your new e-commerce site is published to a live server, you are ready to direct your Web development and marketing teams to maintain and promote the site. At this afternoon's meeting with the marketing department, you express your concern about how you can be sure the site is "getting the job done" for the company. The marketing manager suggests that ____.
A) the company join an affiliate marketing program to drive visitors to its site
B) the company seek out reciprocal links for its site
C) the company place banner ads on multiple Web sites using an online advertising network
D) the company contract with a firm of professional marketers that can help develop benchmarks for the site and the Web metrics necessary to compare actual results against those benchmarks

Question

Quizplus · Accepted Answer

Contracting with a firm of professional marketers to develop benchmarks and Web metrics will help the company measure the effectiveness of the site and ensure it is meeting its goals.

Critical Thinking Questions Case 7-2 Now That Your New E-Commerce