COGNITIVE ASSESSMENT Which of the following manages information about customers, past purchases, interests, and the day-to-day interactions, such as phone calls, email messages, web communications, and instant messaging sessions?
A) SFA
B) MRP
C) CAM
D) CRM

Question

Quizplus · Accepted Answer

CRM (Customer Relationship Management) systems manage information about customers, including their past purchases, interests, and interactions across various communication channels.

COGNITIVE ASSESSMENT Which of the Following Manages Information About Customers