In which two market models would advertising be used most often?
A)pure competition and monopolistic competition
B)pure competition and pure monopoly
C)monopolistic competition and oligopoly
D)pure monopoly and oligopoly

Question

Quizplus · Accepted Answer

Advertising is most often used in monopolistic competition and oligopoly because these markets have a few competitors that are closely watched by each other, and differentiation of products is a key strategy, making advertising crucial.

In Which Two Market Models Would Advertising Be Used Most