Homogeneous oligopolists tend to advertise more than do differentiated oligopolists.

Name: Homogeneous oligopolists tend to advertise more than do differentiated oligopolists.
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Differentiated oligopolists tend to advertise more because they need to highlight the unique features and benefits of their products to distinguish themselves from competitors, whereas homogeneous oligopolists sell products that are largely indistinguishable from one another.

Homogeneous Oligopolists Tend to Advertise More Than Do Differentiated Oligopolists