If an R&D activity is affordable, the firm should spend on that activity.

Name: If an R&D activity is affordable, the firm should spend on that activity.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Affordability does not necessarily mean that an R&D activity is strategically wise or will yield a positive return on investment. Firms must also consider the potential benefits, alignment with business goals, and opportunity costs.

If an R&D Activity Is Affordable, the Firm Should Spend