SCENARIO 9-8 One of the biggest issues facing e-retailers is the ability to turn browsers into buyers.This is measured by the conversion rate, the percentage of browsers who buy something in their visit to a site.The conversion rate for a company's website was 10.1%.The website at the company was redesigned in an attempt to increase its conversion rates.A sample of 200 browsers at the redesigned site was selected.Suppose that 24 browsers made a purchase.The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Scenario 9-8, the null hypothesis would be rejected.

Question

Quizplus · Accepted Answer

The null hypothesis would not be rejected based on the provided information because the conversion rate after the redesign (24 out of 200, or 12%) is not significantly higher than the previous rate of 10.1% at the 5% level of significance without conducting a proper statistical test to confirm.

SCENARIO 9-8 One of the Biggest Issues Facing E-Retailers Is