To design a successful global information system (GIS), management of a company:
A) should not assume that customers' preferences will not change.
B) should assume that consumer needs will remain the same.
C) should not assume that the company's products will sell at varying rates.
D) should assume that the company will not lose competitive advantage.

Question

Quizplus · Accepted Answer

Management cannot assume that customer preferences will not change in different geographical locations. This is because different cultures and regions have unique preferences and tastes. By assuming that consumer needs will remain the same, the company may miss out on opportunities for growth and customer satisfaction. Therefore, it is important to continuously monitor and adapt to evolving customer preferences.

To Design a Successful Global Information System (GIS), Management of a Company