E-commerce sites that use the _____ collect data on consumers and businesses and then sell this data to other companies for marketing purposes.
A) brokerage model
B) merchant model
C) infomediary model
D) subscription model

Question

Quizplus · Accepted Answer

The infomediary model involves collecting data on consumers and businesses and then selling this data to other companies for marketing purposes. This model acts as a middleman between the consumer and the company to provide information to companies about consumer behavior and interests. The brokerage model involves facilitating transactions between buyers and sellers, the merchant model involves direct selling of products or services, and the subscription model involves providing access to a product or service for a recurring fee.

E-Commerce Sites That Use the _____ Collect Data on Consumers