Which of the following refers to a group of products offered by a firm that are physically similar or are intended for a similar market?
A)Product matrix.
B)Product line.
C)Product mix.
D)Total product offer.

Question

Quizplus · Accepted Answer

A product line is a group of products offered by a firm that are physically similar or are intended for a similar market. A product matrix refers to a company's products categorized by both product lines and customer segments. A product mix refers to the total range of products offered by a company, including all product lines. A total product offer refers to the complete package of benefits offered by a product, including quality, packaging, branding, and customer support.

Which of the Following Refers to a Group of Products