Global standardization or transnational strategies often require a geocentric approach, resulting in the mix of HCNs, PCNs, and TCNs.

Question

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Global standardization or transnational strategies aim for a global consistency in operations, products, and services. To achieve this, companies often adopt a geocentric approach and mix host country nationals (HCNs), parent country nationals (PCNs), and third country nationals (TCNs) in their workforce. This approach allows the company to leverage the cultural and linguistic competencies of its employees and customize its strategies based on local needs and regulations. A geocentric approach involves utilizing a mix of host-country nationals (HCNs), parent-country nationals (PCNs), and third-country nationals (TCNs) to create a global standardization or transnational strategy.

Global Standardization or Transnational Strategies Often Require a Geocentric Approach