Equity-based alliances include co-marketing, research and development, contracts, turnkey products, strategic suppliers, strategic distributors, and licensing/franchising.

Question

Quizplus · Accepted Answer

Equity-based alliances specifically involve the exchange of equity shares between the partner companies, which is not the case for co-marketing, research and development contracts, turnkey products, strategic suppliers, strategic distributors, and licensing/franchising. These are examples of non-equity based alliances.

Equity-Based Alliances Include Co-Marketing, Research and Development, Contracts, Turnkey Products