Scale of entry is a key dimension in foreign entry decisions.

Question

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Scale of entry refers to the level of investment and commitment a company makes when entering a foreign market. It is a key dimension in foreign entry decisions because it can determine the level of control a company has over its operations, the risks involved, and the potential returns on investment. Scale of entry refers to the degree of investment and involvement a company chooses when entering a foreign market. It includes decisions such as whether to enter through exports, licensing, joint ventures, or wholly-owned subsidiaries, and has a significant impact on a firm's success in the foreign market. Therefore, it is a key dimension in foreign entry decisions.

Scale of Entry Is a Key Dimension in Foreign Entry