Benchmarking is an assessment as to whether a firm has resources and capabilities to perform a particular activity in a manner superior to competitors.

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Benchmarking involves comparing a firm's performance to that of its competitors in order to identify areas where the firm may have a competitive advantage or areas where it needs to improve. This requires an assessment of the firm's resources and capabilities compared to those of its competitors. Benchmarking involves comparing a firm's resources and capabilities to those of competitors to determine whether the firm has a competitive advantage in a particular activity or function.

Benchmarking Is an Assessment as to Whether a Firm Has