Firms that are able to succeed in difficult, harsh, even hostile foreign environments, established by unfavorable formal and informal rules, possess unique firm-specific resources and capabilities not shared by competitors.

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Firms that can succeed in difficult foreign environments must have unique firm-specific resources and capabilities that set them apart from their competitors, as these environments are established by unfavorable formal and informal rules. Firms that are able to succeed in difficult and hostile foreign environments require unique firm-specific resources and capabilities that set them apart from competitors. These resources and capabilities often enable them to adapt to unfavorable formal and informal rules governing the foreign market.

Firms That Are Able to Succeed in Difficult, Harsh, Even