Indiana Processing promotes its services through Mechanical Engineers Today, a trade magazine that charges Indiana Processing and other companies $5,000 per page for ______________ to help offset the magazine's publishing costs.
A) publicity
B) advertising
C) public relations
D) trade shows

Question

Quizplus · Accepted Answer

The sentence specifically mentions that Indiana Processing promotes its services through Mechanical Engineers Today, a trade magazine. This indicates that the company is using advertising to promote its services, and paying $5,000 per page to do so. Publicity and public relations involve generating free media coverage, and trade shows involve exhibiting products or services at industry events, neither of which is mentioned in the sentence. Therefore, the best choice is B, advertising.

Indiana Processing Promotes Its Services Through Mechanical Engineers Today, a Trade