The management of GamesPeople designed a comprehensive strategy that unifies advertising, personal selling, public relations and sales promotion activities creating a consistent message. This effort to promote a positive brand image represents a(n) ________ program.
A) global marketing
B) interactive promotion
C) integrated marketing communication
D) unified segmentation

Question

Quizplus · Accepted Answer

The description matches the definition of integrated marketing communications, a program that combines different marketing and communication approaches to create a consistent and effective message. The other options, global marketing, interactive promotion, and unified segmentation, do not accurately describe the scenario presented in the question.

The Management of GamesPeople Designed a Comprehensive Strategy That Unifies