When Pepsi introduced its SoBe product line during spring break in Panama City, Florida and South Padre Island, Texas, it gave out free samples and provided free rides on Pepsi trucks. Pepsi was practicing event marketing.

Question

Quizplus · Accepted Answer

The given scenario describes the practice of event marketing, as Pepsi introduced its product line during a specific event (spring break) and utilized promotional tactics like free samples and rides to create brand awareness and consumer engagement.

When Pepsi Introduced Its SoBe Product Line During Spring Break