Interactive promotion
A) attempts to create a dialogue between buyers and sellers.
B) transforms the approach from "working with" to "promoting to" customers.
C) fails to build long-term relationships with customers.
D) is an increasingly important element of the personal selling mix.

Question

Quizplus · Accepted Answer

Interactive promotion changes the promotion process from a monologue where sellers try to persuade buyers to purchase their goods, to a dialogue where buyers and sellers can work together to create mutually beneficial exchanges. This approach requires firms to listen to what consumers want, track their purchases, provide them with better service and give them more access to information.

Interactive Promotion