When it comes to reaching global markets, evidence supports the conclusion that the "one size fits all" approach to promotional mix design is best.

Question

Quizplus · Accepted Answer

The "one size fits all" approach to promotional mix design is not the best when it comes to reaching global markets. Cultural, social, and economic differences across countries and regions require tailored approaches to effectively promote products and services.

When It Comes to Reaching Global Markets, Evidence Supports the Conclusion