Television and direct mail are the top two advertising media when ranked by total expenditures.
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Q32: When marketers advertise on a big online
Q33: Direct mail, television, and newspapers are the
Q34: Newspapers, radio, and directories are usually attractive
Q35: Online advertising has become the number one
Q36: Digital advertising is rapidly growing and now
Q38: When a manufacturer advertises to wholesalers and
Q39: Magazine advertising's main strengths are high visibility,
Q40: The major complaint with advertising is that
Q41: The primary emphasis of advertising today is
Q42: Interactive promotion allows customers and companies to
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