A(n) ________ distribution strategy distributes a product through only a preferred group of retailers in a given area.
A) intensive
B) selective
C) exclusive
D) restrictive

Question

Quizplus · Accepted Answer

A selective distribution strategy involves distributing a product through a preferred group of retailers in a specific area, allowing companies to choose retailers that best match their product's image and target market.

A(n) ________ Distribution Strategy Distributes a Product Through Only a Preferred