A firm that wants to distribute its products as widely in a market as possible would use a(n) ________ distribution strategy.
A) extensive
B) shotgun
C) universal
D) intensive

Question

Quizplus · Accepted Answer

An intensive distribution strategy is designed to make a product available in every possible outlet where potential customers might want to buy it. This type of strategy is used when reaching a large number of customers is more important than controlling the way in which the product is sold or presented. Therefore, a firm that wants to distribute its products as widely in a market as possible would use an intensive distribution strategy.

A Firm That Wants to Distribute Its Products as Widely