Which of the following statements about service utility is most accurate? Service utility is
A) becoming less important to retailers in this age of self-service marketing.
B) the one type of utility that online firms provide more efficiently than traditional retailers.
C) more likely to be provided by wholesalers than by retailers.
D) becoming crucial to traditional retailers as they try to prevent their customers from defecting to firms using direct marketing.

Question

Quizplus · Accepted Answer

Service utility is rapidly becoming the most important utility for many retailers, because without it they could lose more customers to direct marketing.

Which of the Following Statements About Service Utility Is Most