Marketing intermediaries
A) are unlikely to survive in a competitive global economy.
B) have survived because they can often perform marketing functions faster and at lower cost than producers.
C) create value, but this value is seldom great enough to justify the added cost they charge for their services.
D) tend to increase the number of exchange relationships producers and consumers must deal with in order to buy and sell goods.

Question

Quizplus · Accepted Answer

Marketing intermediaries such as wholesalers, retailers, and agents have survived because they can often perform marketing functions faster and at a lower cost than producers. They add value by providing distribution channels, promotion, and sales support that can help producers reach a wider customer base and increase sales.

Marketing Intermediaries