With the current emphasis on product development, pricing, branding, and promotion, the physical distribution of materials and goods is no longer a major concern of marketing.

Question

Quizplus · Accepted Answer

Physical distribution, also known as logistics, is still a crucial component of marketing. It involves the movement of products from manufacturing plants to warehouses, retailers, and ultimately to customers. Effective logistics can impact customer satisfaction, inventory management, and overall profitability.

With the Current Emphasis on Product Development, Pricing, Branding, and Promotion