Direct selling has all but disappeared as a major form of nonstore retailing because the trend toward two-income households means fewer opportunities for selling in the home.

Question

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It is true that the increasing number of people who work outside the home has put a dent in the success of direct selling. However, it still remains a popular form of nonstore retailing. Direct selling has managed to change with the times with some degree of success. For example, in response to the increase in the number of people working outside the home, direct sellers have changed tactics, reaching customers at places of work or during evenings or weekends.

Direct Selling Has All but Disappeared as a Major Form