An advantage of a selective distribution strategy is that consumers are able to find a popular product at a wide variety of retailers.

Question

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A selective distribution strategy limits the number of retailers who carry a particular product. While this can sometimes create an aura of exclusivity and prestige around the brand, it also means that the product is only available at a limited number of retailers, which can make it more difficult for some consumers to find.

An Advantage of a Selective Distribution Strategy Is That Consumers