Most marketing intermediaries have survived in the past because consumers were unaware of how much these companies add to the cost of distributing goods.

Question

Quizplus · Accepted Answer

Even though intermediaries are profit-seeking organizations, they survive because they usually perform distribution functions faster and at lower cost than producers or consumers could, thus reducing the total cost of getting the goods from the producer to the final consumer.

Most Marketing Intermediaries Have Survived in the Past Because Consumers