When Victoria's Secret offers different product lines, such as its Pink line, it is trying to capture the market by
A) segmenting, targeting, and positioning.
B) offering everything to everyone.
C) trying lots of options to find out which one works.
D) continual test marketing.
E) focusing exclusively on its Pink brand.

Question

Quizplus · Accepted Answer

Victoria's Secret is using market segmentation by creating a separate product line, the Pink line, for a specific target market of younger, college-aged women. This allows them to segment the market and position themselves as a brand that appeals to this specific group of consumers.

When Victoria's Secret Offers Different Product Lines, Such as Its