The perceptions of __________ are being measured in a perceptual map.
A) competitors
B) strategic planners
C) the company's executive team
D) the current R&D team
E) consumers

Question

Quizplus · Accepted Answer

Perceptual maps are used to measure consumer perceptions and preferences regarding a product or brand. Therefore, the best choice for the blank is consumers (Option E). While Options A, B, C, and D may have some influence on the development of the product, perceptual maps are specifically geared towards understanding consumer preferences.

The Perceptions of __________ Are Being Measured in a Perceptual