A __________ is often used to illustrate the position of a firm's products or brands in consumers' minds.
A) mass marketing analysis
B) psychographic profile
C) perceptual map
D) loyalty timeline
E) PRIZM analysis

Question

Quizplus · Accepted Answer

A perceptual map is a visual representation of how consumers perceive and categorize products or brands in a particular market. It allows a firm to compare itself against its competitors and identify opportunities for differentiation. A mass marketing analysis looks at the overall market trends and demographics, while a psychographic profile focuses on the attitudes and values of individual consumers. A loyalty timeline tracks the behavior of existing customers over time, and a PRIZM analysis looks at geographic and demographic data to identify target markets.

A __________ Is Often Used to Illustrate the Position of a Firm's