Carlos has identified four potential market segments for his Rent-A-Nurse service. He will now compare the segments to see whether they are distinct from each other. Carlos is evaluating whether each segment is
A) identifiable.
B) responsive.
C) profitable.
D) reachable.
E) substantial.

Question

Quizplus · Accepted Answer

Carlos is evaluating whether each potential market segment is distinct and identifiable from the other segments. This is important in order to effectively target and market to each specific segment. While responsiveness, profitability, reachability, and substance are also important factors to consider, the question specifically asks about evaluating for distinctness.

Carlos Has Identified Four Potential Market Segments for His Rent-A-Nurse