Marketers often create a special marketing mix for loyalty segments because these segments are
A)too large to service with ordinary targeting.
B)difficult to identify.
C)costly to acquire.
D)generally profitable.
E)constantly changing.

Question

Quizplus · Accepted Answer

Loyalty segments are generally profitable because they are made up of customers who have already demonstrated a willingness to repeatedly purchase from a particular brand or company. Therefore, marketers often create a special marketing mix to further cater to the preferences and behaviors of these valuable customers in order to increase their loyalty and lifetime value.

Marketers Often Create a Special Marketing Mix for Loyalty Segments