Retail store chains often use __________ data to identify other locations with similar characteristics and purchasing behavior where it might make sense to open additional stores.
A) geodemographic
B) benefit
C) psychographic
D) loyalty
E) geographic

Question

Quizplus · Accepted Answer

Geodemographic data combines geographical and demographic information to identify neighborhoods and areas that share similar characteristics and behaviors, including purchasing behavior. This makes it a useful tool for retail store chains to identify potential locations for new stores. Benefit, psychographic, and loyalty data are not specifically focused on geographic location and may not provide the same level of insight. Geographic data alone does not take into account demographic information or consumer behavior.

Retail Store Chains Often Use __________ Data to Identify Other