Geodemographic segmentation can be particularly useful for ________, because customers typically patronize stores close to their neighborhood.
A)Internet marketers
B)wholesalers
C)retailers
D)consumer goods manufacturers
E)cable TV networks

Question

Quizplus · Accepted Answer

Geodemographic segmentation is the division of the market based on geographic, demographic, and lifestyle factors. Retailers benefit from this type of segmentation because customers tend to shop locally. Knowing the characteristics of the local population can help retailers tailor their offerings to appeal to their specific clientele.

Geodemographic Segmentation Can Be Particularly Useful for ________, Because Customers