The Lite beer commercial with the slogan, "less filling, tastes great," was based on __________ segmentation.
A) geographic
B) geodemographic
C) psychographic
D) benefit
E) loyalty

Question

Quizplus · Accepted Answer

The slogan "less filling, tastes great" suggests that the segmentation used was benefit segmentation, which focuses on the benefits and features that consumers are looking for in a product.

The Lite Beer Commercial with the Slogan, "Less Filling, Tastes