When Mr.How,a Pennsylvania-based discount lumber and hardware chain,sent snow blowers to its Augusta,Georgia,store in April,it was engaged in
A) concentrated segmentation.
B) geodemographic segmentation.
C) benefit segmentation.
D) psychographic segmentation.
E) misguided geographic segmentation.

Question

Quizplus · Accepted Answer

Sending snow blowers in April to Augusta, Georgia, which has a warm climate, indicates a misguided geographic segmentation. The company failed to consider the geographic factor while making sales decisions.

When MrHow,a Pennsylvania-Based Discount Lumber and Hardware Chain,sent Snow Blowers to to Its