Many companies use the Internet to allow consumers to design customized products; for example, Nike allows customers to order shoes with custom color combinations. This is a form of
A)micromarketing.
B)concentrated targeting.
C)psychographic segmentation.
D)differentiated targeting.
E)undifferentiated targeting.

Question

Quizplus · Accepted Answer

Micromarketing involves tailoring products and marketing programs to the needs and wants of specific individuals and local customer segments; allowing customers to design customized products through the Internet is an example of micromarketing since it allows for personalized products to be created based on individual preferences. The other options (B, C, D, and E) do not accurately describe this strategy.

Many Companies Use the Internet to Allow Consumers to Design