Kristina created a virtual prototype of her new line of swimwear on a website to show to consumers. Kristina will ask consumers what they think of the clothing, but the most important question is
A) what retailers she should use to sell the swimwear.
B) whether they would purchase the swimwear if it becomes available.
C) what wholesale price should be charged.
D) what promotional plan will work best.
E) in which season she should introduce the product.

Question

Quizplus · Accepted Answer

The most important question in this situation is whether consumers would actually purchase the swimwear if it becomes available. This feedback is crucial in determining the potential success of the product and the viability of the business. While questions about retailers, pricing, promotion, and seasonality are important, they are secondary to understanding consumer demand.

Kristina Created a Virtual Prototype of Her New Line of Swimwear