One of the potential benefits to a firm of introducing new-to-the-world products or services is
A) cost savings.
B) late majority marketing.
C) establishing a completely new market.
D) the ability to avoid paying pioneers for new product development.
E) capitalizing on existing consumer preferences.

Question

Quizplus · Accepted Answer

Introducing a new-to-the-world product or service creates a completely new market, which can result in first-mover advantages and a unique competitive position for the firm.

One of the Potential Benefits to a Firm of Introducing