Spokes Bikes has 18 different bicycle models that can be created in over 2 million combinations. Each combination is designed to fit the needs of a specific customer. Therefore, the customer chooses the model, size, color, and design they want. An analysis of this company's operation would indicate that it uses
A) lean manufacturing.
B) flexible production.
C) mass customization.
D) continuous production.

Question

Quizplus · Accepted Answer

Mass customization means tailoring products to meet the needs of a large number of individual customers. Because this firm makes bicycles in more than 2 million combinations and each customer can choose the model, size, color, and design that they want, Spokes is using mass customization.

Spokes Bikes Has 18 Different Bicycle Models That Can Be