________ means tailoring products to meet the needs of a large number of individual customers.
A) Mass customization
B) Mass production
C) Competing in time
D) Feedback response production

Question

Quizplus · Accepted Answer

Mass customization is the process of producing customized goods and services on a large scale, keeping the costs of customization low, and offering customers the ability to customize products to meet their specific needs. This allows firms to meet the unique needs of individual customers while still achieving economies of scale. Mass production, on the other hand, involves producing identical products on a large scale. Competing in time refers to firms that focus on reducing lead times and being more responsive to customer needs. Feedback response production involves using customer feedback to inform the production process.

________ Means Tailoring Products to Meet the Needs of a Large