Which of the following statements best summarizes the experience of American franchisors in foreign countries?
A) Very few American franchisors of any size have had success in international markets.
B) Large franchisors have had success in other nations, but newer and smaller franchisors have lacked the financial strength and reputation to succeed in global markets.
C) The only nations in which American franchisors have achieved any success are Great Britain and Mexico.
D) Both large and small franchises have found success in foreign countries by providing convenience and a predictable level of service and quality.

Question

Quizplus · Accepted Answer

U.S.-based franchisors have many outlets in foreign countries. Even new and relatively small franchisors are finding success in other countries. The key to international success in franchising is the same as the key to success in the United States: providing the customer with convenience and a predictable level of service and quality.

Which of the Following Statements Best Summarizes the Experience of American