Attributes such as trust and integrity are not something you should get overly concerned about when selecting partners. This is a business decision, not a friendly game of golf.

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Prospective partners should concern themselves with several aspects of the business relationship, including the values shared by partners who are entering into business together. Other things that you should ask yourself is whether the partners share the same goals and whether each partner's skills complement the others.

Attributes Such as Trust and Integrity Are Not Something You