On its website, Papa John's Pizza compares itself to the competition with the following message: "better ingredients, better pizza." The company is looking to achieve
A) product differentiation.
B) an equilibrium price.
C) a monopoly.
D) a perfectly competitive market.

Question

Quizplus · Accepted Answer

Through tactics such as advertising, branding, and packaging, sellers try to convince buyers that similar products are different in some way. In a monopolistic competition market, successful product differentiation gives a seller a competitive advantage over others offering similar products.

On Its Website, Papa John's Pizza Compares Itself to the Competition