Successful firms follow a customer-driven strategy, as opposed to the management-driven strategy used in the past.

Name: Successful firms follow a customer-driven strategy, as opposed to the management-driven strategy used in the past.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

In the past, firms were more focused on internal processes and management decisions, but now, in order to be successful, they need to focus on meeting the needs and wants of their customers through a customer-driven strategy.

Successful Firms Follow a Customer-Driven Strategy, as Opposed to the Management-Driven