When Toyota introduced its Scion line of cars,the lowest-price model was listed for $15,000 while the highest-priced model was listed for $21,000,with two other list prices in between.Each price point represented distinct differences in the features and quality of the cars.Toyota used a ______ pricing approach.
A) market penetration
B) zone
C) price lining
D) loss leader
E) slotting

Question

Quizplus · Accepted Answer

Toyota used a price lining approach by offering distinct pricing tiers for different models of their Scion line of cars. Each price point represented a difference in quality and features, and customers could choose which model fit their needs and budget best.

When Toyota Introduced Its Scion Line of Cars,the Lowest-Price Model