It is important to Joanne to get value for her money,but she does not want to spend time comparison shopping.Joanne will likely respond to _______ pricing,but not to _______ pricing.
A) high/low; EDLP
B) premium; high/low
C) high/low; premium
D) price skimming; high/low
E) EDLP; high/low

Question

Quizplus · Accepted Answer

Joanne values getting value for her money, but does not want to spend time comparison shopping. This suggests that she would prefer a pricing strategy that consistently offers low prices, which is what EDLP (Everyday Low Pricing) provides. On the other hand, high/low pricing involves frequent discounts and sales, which require comparison shopping and keeping track of prices over time, something Joanne does not want to do. Therefore, high/low pricing is not likely to appeal to Joanne.

It Is Important to Joanne to Get Value for Her